An advertiser is running a campaign for a specific consumer segment and requires a high-quality, cross-device alternative to traditional television rating products. Which specific report provides target rating points (TRP) and demographic composition?

This requirement maps to Unique Reach Audience reporting because Display & Video 360 uses Reach reports to analyze the composition of the audience reached by campaigns. The metric set for Unique Reach Audience includes Target Rating Points , which Google defines as the population reached in a specific target demographic or matched target audience. It also includes composition metrics such as % Composition Reach and % Composition Impressions , which quantify demographic composition. That combination makes it the report designed to provide both TRP and audience composition for a defined consumer segment across devices. Google Help+1