An advertiser is running a Consideration campaign and sets a custom bid of $0.50. The advertiser notices the campaign is not spending enough per day to pace at 100% during the designated flight dates. How should the advertiser improve pacing?

When a campaign with a custom bid (manual bidding) is failing to spend its daily budget, it usually means the bid is too low to win enough auctions. Automatic Bidding: By switching to automatic bidding, you allow Pinterest's algorithm to manage your bids in real-time. The system's primary goal with this setting is to fully utilize your budget while seeking the lowest cost per result. It will dynamically raise or lower bids as needed to ensure your ads are shown and your pacing stays on track. Why other options fail: * Decreasing the bid ($0.49 or $0.25): This would make the ad even less competitive in the auction, further reducing the number of impressions and worsening the pacing issue. Changing the objective: While Awareness might spend more easily, it doesn't solve the advertiser's original goal of driving "Consideration" (clicks/traffic).