An advertiser is running a Consideration campaign and would like to retarget people on Pinterest who have clicked on an ad and visited their website. Which re targeting audience list should the advertiser use?
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Correct answer: Engagement audience.
Why this is the answer
To retarget users who have interacted with your ads on Pinterest, such as clicking a Pin to visit your website, you should use an Engagement audience. Engagement Audience: This targeting option captures people based on their "on-platform" actions. Pinterest tracks specific interactions including Pin clicks, saves (repins), comments, and video views. When a user clicks your ad to visit your site, that "click" is recorded as an engagement event, making them a part of this specific audience list.
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