An advertiser is running a Sponsored Display video ad campaign to sell running shoes. What is an example of a best practice they should follow when creating a video ad?
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Correct answer: Create a 10 second brief video with a headline and brand logo.
Why this is the answer
A brief Sponsored Display video ad helps shoppers understand the product quickly without delaying the main message. Including a headline gives the creative clear context, while a brand logo reinforces recognition. Short video creative is especially useful in display environments where attention can be limited. This format supports stronger engagement by making the product, brand, and message easy to understand.
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