An advertiser is running a video views campaign. Their main key performance indicators (KPIs) are cost per view (CPV), cost per thousand (CPM) and click through rate (CTR). There are four Pins in the campaign, each listed with its own CPM and CPV: Pin A: $3.65 CPM, $0.05 CPV, 0.20% CTR. Pin B: $2.88 CPM, $0.04 CPV, 0.53% CTR. Pin C: $3.00 CPM, $0.02 CPV, 0.45% CTR. Pin D: $2.26 CPM, $0.06 CPV, 0.14% CTR . Which Pin has the strongest performance based on the KPIs?
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Correct answer: Pin C.
Why this is the answer
The selected answer is correct because Pin C delivers the most efficient performance across the advertiser's primary video metrics, specifically boasting the lowest Cost Per View (CPV) at $0.02. While Pin D has a lower CPM and Pin B has a slightly higher CTR, Pin C maintains a strong 0.45% CTR and a competitive $3.00 CPM, creating the best overall balance between low-cost engagement and high-interest signals for a video-centric campaign.
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