An advertiser is running an awareness and a consideration campaign on Pinterest and wants to measure the effectiveness of ad recall with a 2Q Pinterest brand lift study. Which three components have minimum requirements to conduct this study?

A Pinterest Brand Lift Study measures the effectiveness of ad recall and other brand metrics. To conduct a 2Q (two-question) Brand Lift Study, there are minimum requirements for spend, flight (campaign duration), and reach. These ensure sufficient data for statistically significant results. Without adequate spend, the study may not generate enough responses to be reliable. A minimum flight duration is needed to expose the audience to the ads and allow for recall. Sufficient reach ensures a broad enough sample for accurate measurement of brand lift across the target audience. The other options include elements that are either not minimum requirements for the study itself (e.g., objectives, targeting, bid type, number of assets) or are metrics derived from the campaign rather than prerequisites (e.g., CPM, frequency).