An advertiser is setting up a Programmatic Guaranteed deal and needs to include additional fees for using a third-party verification service. Where should these be added?

In Display & Video 360, partner costs are used for expenses other than the media fee and third-party audience data fees. Google explicitly lists fees for a third-party ad server or a third-party ad serving verification service as examples of partner costs . Those costs can be tracked through CPM fee or media fee fields depending on how the charge is structured. That is why verification fees for a Programmatic Guaranteed setup belong under partner costs , not in the negotiated inventory rate itself. Google Help+1