An advertiser is targeting audience lists, multiple countries and multiple age demographics in its Conversions campaign, but it is not meeting conversion goals. The advertiser wants to improve performance but does not want to adjust existing creative or audience lists. Which two optimization s can be used to help improve performance?

When a Conversions campaign is underperforming despite having established creative and audience lists, the primary issue is often a lack of "liquidity"—the algorithm does not have enough data or a large enough pool of users to find the most likely converters efficiently. Expand country targeting: By adding more geographic regions, you increase the total number of auctions your ads can enter. This allows the Pinterest algorithm to find "cheaper" conversions in secondary markets that your creative might still resonate with, helping to lower the overall cost per acquisition (CPA). Expand age demographic targeting: Narrowing age ranges too strictly (e.g., only 25–34) can significantly drive up costs due to high competition in that specific bracket. By opening up the age demographics, you allow the system to serve ads to users who may fall slightly outside your "ideal" profile but still demonstrate the intent and behavior necessary to convert.