An advertiser is using a creator's video as a Spark Ad for their campaign, and they are receiving negative comments on the ad. Which step can the advertiser take to combat negative comments? (Select 2)
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Correct answer: Add Blocked Words to their TikTok Ads Manager account., Turn off comments on the Ad Group level in TikTok Ads Manager..
Why this is the answer
To combat negative comments, an advertiser can add blocked words to their TikTok Ads Manager account. This feature allows them to filter out comments containing specific terms or phrases, preventing them from appearing publicly. Additionally, they can turn off comments at the Ad Group level in TikTok Ads Manager. This completely disables the comment section for all ads within that ad group, eliminating the possibility of any comments, positive or negative. Creating a new TikTok Ads Manager account is an unnecessary and extreme measure that doesn't address the core issue of negative comments. Decreasing ad spend might reduce visibility but won't stop existing or future negative comments from appearing on the ad if comments remain enabled.
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