An advertiser is using Cost Cap bidding and their campaign is not fully spending its budget. Which BEST describes actions they can take to increase additional spend? (Select 2)

When using Cost Cap bidding, the system tries to achieve your target CPA while spending as much of your budget as possible. If the campaign isn't spending, it means the specified CPA bid is too restrictive for the available inventory. Increasing your CPA bid tells the system you're willing to pay more per conversion, opening up more opportunities to acquire conversions and thus increasing spend. Switching to Maximum Delivery bid strategy removes the CPA constraint entirely, instructing the system to spend the full budget by getting as many conversions as possible, regardless of the individual cost. Lowering your CPA bid would further restrict delivery, and reducing your budget would, by definition, decrease spend.