An advertiser is using keyword targeting to reach people on Pinterest searching only for "jean outfits" on Pinterest. Which match type should the advertiser use when entering keywords in the campaign?

Exact match is the most precise keyword match type, ensuring that ads only appear when users search for the exact keyword or very close variations. In this case, using "jean outfits" as an exact match keyword means the ad will only show for searches like "jean outfits" and not for broader or related terms. Phrase match would include searches containing "jean outfits" along with other words (e.g., "cute jean outfits"), which is broader than the advertiser's goal. Broad match is the widest match type, showing ads for highly related searches, synonyms, and misspellings, which would be too expansive. Negative phrase match is used to exclude searches, not to target them.