An advertiser is worried that AI Max for Search and Performance Max will override their most important keywords. Which statement correctly describes keyword prioritization?
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Correct answer: Exact match keywords that are identical to a query are always prioritized..
Why this is the answer
Google Ads prioritizes exact match keywords when a user's search query is identical to an exact match keyword in your account. This ensures that your most precise targeting is respected, even when using broader AI-powered campaigns like Performance Max or AI Max for Search. Performance Max and AI targeting are designed to complement, not override, your exact match keywords. Performance Max does not ignore exact match keywords; instead, it uses them as a signal and prioritizes them when relevant. Similarly, AI targeting can work effectively with or without exact match keywords. Expansion, which involves broadening your reach beyond exact matches, does not take priority over an identical exact match.
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