An advertiser manages a diverse portfolio that includes both budget-constrained campaigns and ROI-driven goals. What's a benefit of using a plan within Search Ads 360?

In Search Ads 360 , plans are used to manage spend and performance over a defined time range. Bidding and Planning supports forecasting, pacing, and reporting for groups of campaigns with different goals. The budget-pacing chart helps compare target, estimated, and actual spend during the plan period. The budget allocation table helps review how spend is distributed by time segment or campaign group.