An advertiser needs to enable enhanced match. Which portion of the Pinterest tag should the advertiser modify?

The selected answer is correct because Enhanced Match is enabled by adding a customer's hashed email address or other identifiers to the base code of the Pinterest tag, which is the foundational script installed across every page of a website. While event codes track specific actions like "Add to Cart" or "Checkout," the base code is responsible for initializing the tag and establishing the connection between the site visitor and their Pinterest profile; modifying this core component allows Pinterest to more accurately match website traffic to users on the platform, even when cookies are restricted.