An advertiser needs to evaluate a completed Video campaign to determine exactly how many unique individuals were reached and how frequently they saw the ad across different devices. Which self-service reporting destination in Google Ads should they use to visualize these deduplicated reach and frequency metrics?
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Correct answer: Brand Report.
Why this is the answer
The Brand Report in Google Ads provides deduplicated reach and frequency metrics, showing how many unique individuals were reached and how often they saw the ad across various devices. This report is specifically designed to measure the impact of your video campaigns on brand awareness and consideration. Reach Planner is a planning tool for estimating potential reach and frequency before a campaign launches, not for post-campaign evaluation. Search Lift measures the increase in search interest for your brand or products due to your video ads. Asset Studio is for managing and organizing creative assets, not for performance reporting.
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