An advertiser notices their campaign has a high click-through rate but a low ROAS. Which conclusion about their conversion funnel is most likely accurate?
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Correct answer: They're successfully engaging shoppers but failing to convert them into buyers.
Why this is the answer
A high click-through rate (CTR) shows that the ad is attracting shopper interest and driving traffic. Low ROAS indicates that the revenue generated from that traffic is not keeping pace with ad spend. Together, these signals point to a conversion-stage issue after shoppers click. The likely planning response is to review product detail pages, offers, audience intent, and lower-funnel tactics.
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