An advertiser provides a list of their current high-value consumers as a hint to help Google AI find new consumers with high conversion potential. Which feature allows the system to look beyond this manual list to find additional relevant segments?

Optimized targeting helps Google AI find new, relevant audiences beyond your manually selected segments, including your high-value customer list provided via Customer Match. It uses real-time conversion data and your landing page content to identify users most likely to convert, expanding reach while maintaining relevance. Audience exclusions prevent your ads from showing to specific groups, which is the opposite of finding new consumers. Demographic targeting focuses on broad characteristics like age and gender, but doesn't leverage AI to find new high-potential segments based on existing customer data. Customer Match uploads your existing customer data, but Optimized targeting is the feature that uses this data as a signal to find new similar audiences.