An advertiser recently viewed metrics in the reporting dashboard using the default conversion window. They now want to view metrics using the conversion insights tool. What's the default conversion window used to display this data?
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Correct answer: 30-day click, 30-day engagement and 1-day view.
Why this is the answer
The selected answer is correct because 30-day click, 30-day engagement, and 1-day view is the standard default attribution window for Pinterest's Conversion Insights tool, ensuring consistency with the platform's baseline reporting settings. Pinterest utilizes this multi-layered window to capture the full scope of a user's journey—acknowledging that while clicks and deep engagements (like saves) indicate high intent and merit a longer 30-day credit period, a simple view is often treated as a more immediate, top-of-funnel touchpoint that is only credited if the conversion happens within 24 hours.
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