An advertiser's new AMC lookalike audience has been running for 3 weeks with disappointing performance. What should you recommend?
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Correct answer: Evaluate if the similarity setting is too broad and experiment with a more similar cohort.
Why this is the answer
Lookalike audiences in Amazon Marketing Cloud can be adjusted by balancing similarity and scale. Weak performance may indicate that the selected model is too broad and includes users who are less aligned with the seed audience. Testing a more similar cohort can improve relevance by keeping the audience closer to the source customer characteristics. This optimization approach preserves the lookalike strategy while refining audience quality.
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