An advertiser stores their CRM and offline conversion data in BigQuery and wants to automate the import of this data into Campaign Manager 360 for more complete attribution. Which specialized tool within the platform provides a guided UI to establish this direct data connection?
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Correct answer: Data Manager.
Why this is the answer
Data Manager provides a guided interface for connecting external data sources to Campaign Manager 360 . It supports offline conversion imports from sources such as BigQuery . Once configured, imported records can be used as conversion events for reporting and attribution. This removes the need for manual uploads or custom API pipelines for supported offline data workflows.
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