An advertiser targeting just the 'Search' placement is experiencing high Checkout CPAs (Cost Per Acquisitions). What should the advertiser do to help reduce overall CPA?
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Correct answer: Target both the Browse and Search placements.
Why this is the answer
When an advertiser targets only the Search placement, they are limiting their reach to users who are actively typing in specific queries. While these users often have high intent, the competition for those specific search results can be intense, leading to higher costs.
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