An advertiser want to drive relevant traffic to its website. It wants to only reach people on Pinterest who are using dinner recipe idea keywords. Which placement should the advertiser select?

The Search placement targets users actively searching for specific keywords on Pinterest, like "dinner recipe ideas." This ensures the advertiser's content appears directly in front of an audience already expressing interest in their product category, making it highly relevant for driving traffic. Browse is too broad as it targets users exploring categories, not necessarily searching for something specific. Mobile web is a device type, not a placement strategy for keyword targeting. Related Pins shows ads alongside organic Pins, which is less precise than direct keyword targeting for users actively searching.