An advertiser wants to analyze how their Amazon DSP campaigns and Sponsored Products campaigns work together to drive conversions. Which AMC capability should they use?
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Correct answer: Campaign overlap analysis with unified event-level signals.
Why this is the answer
Amazon Marketing Cloud enables analysis across Amazon Ads channels using privacy-safe event-level signals. Campaign overlap analysis compares customers exposed to Sponsored Products, Amazon DSP, or both before conversion. This helps identify whether combined exposure is associated with stronger conversion outcomes than single-channel exposure. The capability is built for cross-channel measurement that separate console reports cannot provide.
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