An advertiser wants to compare its engaged audience with their total audience to identify interests it should be targeting to use in its creative strategy. Which solution should the advertiser use?

The selected answer is correct because Audience Insights is the specific tool within Pinterest Analytics that allows advertisers to toggle between and compare different audience segments, such as their "total audience" (everyone who has seen their Pins) and their "engaged audience" (those who have taken an action). By using the comparison feature, advertisers can identify high-affinity interest categories and specific sub-topics where engagement is disproportionately high, providing data-driven evidence for which interests should be prioritized in a creative strategy to move users from passive viewing to active engagement. While Pinterest Trends and Predicts offer broader platform-wide data, only Audience Insights provides this direct comparative analysis of an advertiser's own unique audience segments to reveal actionable targeting opportunities.