An advertiser wants to determine the value of every potential impression by using bespoke Python-style logic. Which tool allows for this level of technical specification?

In Display & Video 360, impression-level valuation with bespoke logic is handled through Custom bidding using a custom bidding script . This method supports Python-style syntax so advertisers can score each impression with their own business rules instead of relying only on standard automated bidding settings. It can use impression signals , Floodlight data, and other supported inputs to assign value before bids are optimized. That makes it the only option here designed for technical, impression-by-impression scoring logic.