An advertiser wants to drive checkouts on its website. Which campaign objective supports this goal?

The Conversions campaign objective is specifically designed to drive actions like purchases, sign-ups, or checkouts on your website. Pinterest's algorithm will optimize ad delivery to users most likely to complete these valuable actions, using data from your Pinterest Tag. Video completion focuses on maximizing video views, not website checkouts. Consideration aims to drive engagement and traffic to your site, but doesn't specifically optimize for the final checkout action. Brand awareness is for increasing visibility and recognition, not direct sales. Therefore, Conversions is the most appropriate objective for driving checkouts.