An advertiser wants to drive clicks to its website. Which campaign objective suits its needs?

The Consideration objective is designed to drive actions like clicks to a website, outbound clicks, or engagement with Pins, making it ideal for an advertiser focused on website traffic. Awareness campaigns aim for maximum reach and brand visibility, not direct website visits. Video views campaigns optimize for people watching video content, which doesn't directly translate to website clicks. While Conversions campaigns also drive website traffic, their primary goal is to optimize for specific, lower-funnel actions like purchases or sign-ups, which is beyond the advertiser's stated need of simply driving clicks.