An advertiser wants to drive traffic to its website, but only wants to reach people who are searching for dinner recipe idea keywords on Pinterest. Which placement should the advertiser select?

The correct answer is Search. To reach users actively looking for "dinner recipe idea keywords," the advertiser must use the Search placement. This ensures ads appear directly within Pinterest search results when users type in relevant queries, aligning with their immediate intent. Browse is incorrect because it targets users as they scroll through their home feed or category feeds, which is less precise for keyword-specific intent. Related Pins is incorrect as it places ads next to organic Pins that are visually or thematically similar, not necessarily tied to specific keyword searches. Mobile web is incorrect because it describes a device access method, not a placement strategy for targeting keyword searches.