An advertiser wants to engage new users outside of YouTube and increase the reach of their campaigns. What tool should they use?

Google video partners allow advertisers to extend the reach of their video campaigns beyond YouTube to a network of publisher websites and apps. This is ideal for engaging new users and increasing overall campaign reach. Granular location targeting refines where ads are shown geographically, but doesn't inherently expand reach to new platforms. Ad scheduling controls when ads appear, not where they appear or to whom. Manual bidding is a bidding strategy that gives advertisers more control over bids, but it doesn't directly impact the reach or placement of ads outside of YouTube.