An advertiser wants to evaluate the full sequence of ad exposures (display, video, and search) that led a user to a purchase. Which report provides this holistic view of the consumer journey?
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Correct answer: Path to Conversion Report.
Why this is the answer
Path to Conversion Report shows the sequence of ad exposures that occurred before a Floodlight conversion. It includes both impressions and clicks in the user’s path, not only the final attributed interaction. This makes it appropriate for evaluating how display, video, and search touchpoints contributed before purchase. The report is specifically designed to reveal the longer conversion path across media interactions.
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