An advertiser wants to focus on customer loyalty for their Amazon Ads campaign. Which of the following are the best metrics to measure?
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Correct answer: repeat purchases, store visits.
Why this is the answer
Loyalty focuses on retaining customers and encouraging continued engagement with a brand. Repeat purchases show whether customers are coming back after an initial purchase. Store visits can indicate continued brand interest and engagement with the advertiser’s product catalog. These metrics are better aligned to loyalty than exposure or early consideration signals.
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