An advertiser wants to increase engagement on a high-performing organic TikTok post by turning it into a paid ad. They aim to leverage the post’s existing likes, comments, and shares while maintaining its organic appearance in users’ For You feeds. Which TikTok ad type would BEST achieve this goal?
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Correct answer: Spark Ad.
Why this is the answer
A Spark Ad is the best choice because it allows advertisers to boost existing organic TikTok posts or use organic content from other creators as ads. This preserves the original post's likes, comments, and shares, making the ad appear more authentic and engaging to users in their For You feeds. Standard In-Feed Ads are created from scratch and do not retain organic engagement. TopView Ads are premium, full-screen ads that appear at the top of the For You feed upon app launch and are not designed to boost existing organic content. App Promotion Ads are specifically for driving app installs and do not focus on leveraging existing organic post engagement.
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