An advertiser wants to maximize the impact of their video campaign by reaching audiences across multiple touchpoints. What strategy should they employ?

Combining multiple video solutions across the customer journey is the most effective strategy for maximizing impact and reaching audiences across various touchpoints. This approach allows advertisers to engage potential customers at different stages, from awareness to consideration and conversion, using tailored video content and ad formats. For example, they might use unskippable in-stream ads for broad reach at the top of the funnel, then employ interactive video ads for deeper engagement, and finally, use shoppable video ads for direct conversions. Focusing on a single video solution, even with increased frequency, limits reach and impact to one specific ad type or stage. Using only lower-funnel solutions misses opportunities to build initial awareness and consideration.