An advertiser wants to measure how effectively their campaign is moving shoppers from browsing to purchasing. Which set of metrics would be most relevant for this objective?
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Correct answer: Advertising cost of sales (ACOS), return on ad spend (ROAS), and sales.
Why this is the answer
Advertising cost of sales (ACOS) , return on ad spend (ROAS) , and sales are lower-funnel metrics tied to purchase efficiency and revenue impact. These metrics help show whether browsing and engagement are translating into purchases. Amazon Ads identifies ROAS and ACOS as key measures for evaluating revenue against ad spend. They are more relevant to conversion movement than awareness or loyalty indicators.
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