An advertiser wants to measure the impact of their Amazon Ads on their own website sales. Which metric category should they focus on?
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Correct answer: Conversion metrics across the open internet.
Why this is the answer
Conversion metrics are the relevant focus when the objective is to understand actions that happen after ad engagement. For website sales, measurement needs to capture off-Amazon purchase activity across the open internet. Amazon Ads measurement can help connect ad exposure or engagement to conversions beyond Amazon owned shopping environments. This makes open-internet conversion reporting more appropriate than brand-acquisition or general success indicators.
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