An advertiser wants to run a campaign on Pinterest to drive more traffic to its ecommerce site. Which campaign objective should the advertiser select?

Pinterest recently updated its campaign objective nomenclature. The objective formerly known as "Traffic" is now called Consideration. Primary Goal: The Consideration objective is specifically designed for advertisers whose main goal is to drive high-quality traffic to their website. Pinterest optimizes these campaigns to reach Pinners who are most likely to click through on a Pin. Bidding and Charging: When you select Consideration, the system typically uses Cost per Click (CPC) bidding. This means you are primarily charged when someone takes the specific action of clicking through to your site, rather than just seeing the ad. User Intent: Consideration campaigns bridge the gap between someone discovering a brand and someone making a purchase. It is the ideal choice for increasing site visits, blog readership, or product page views.