An advertiser wants to serve a specific creative only to users who are currently browsing hiking-related articles or news. Which targeting method is mechanically required to achieve this content-based reach?
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Correct answer: Contextual keyword targeting.
Why this is the answer
Contextual keyword targeting serves ads based on the content and meaning of the page, app, or video metadata. In Campaign Manager 360 , this method matches specified contextual terms to relevant content being browsed. Hiking-related articles or news require content-based matching, not user-location, device, or prior audience behavior. This makes it the correct targeting mechanism for reaching users in a relevant browsing context.
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