An advertiser wants to set up a shopping conversion campaign to reach people on Pinterest who have already visited its site or have unpurchased items in their cart. When the advertiser tries to create the campaign, the dynamic retargeting feature is unavailable and its tag health score is low. What should the advertiser do?

The Conversions Hub is the central place to monitor and troubleshoot Pinterest tag health and event data. A low tag health score and unavailable dynamic retargeting features strongly indicate a problem with the Pinterest tag's implementation or data flow. The Conversions Hub provides diagnostic tools and insights to identify the specific issues, such as missing events, incorrect parameters, or data discrepancies, which are crucial for resolving the problem and enabling dynamic retargeting. Enabling an actalike audience is for prospecting, not retargeting. Reducing event codes is generally not a solution for tag health issues and might remove valuable tracking. While ensuring the site has met the necessary number of events and confirming product ID matches are important for dynamic retargeting, these are specific checks that would be performed after using the Conversions Hub to diagnose the general problem. The Conversions Hub will guide the advertiser to these or other specific issues.