An advertiser wants to simultaneously build brand awareness and drive immediate sales. Which combination of ad products would likely be most effective?
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Correct answer: Video ads and Sponsored ads.
Why this is the answer
Video ads support upper-funnel awareness by introducing the brand through sight, sound, and motion. Sponsored ads support shopping-stage activity by helping products and brands appear in relevant Amazon store placements. Using both creates a broader full-funnel strategy that can build recognition while also capturing active purchase intent. This combination is stronger than using only shopping placements or only display-based tactics.
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