An advertiser wants to track newsletter signups (a non-revenue event) on their site. To make sure they can report on the total number of signups while deduplicating users who refresh the confirmation page, which configuration is required?

A counter activity is used for non-revenue actions such as newsletter signups. The unique counting method helps prevent repeated confirmation page loads from counting the same user multiple times. This keeps signup totals focused on distinct users rather than repeated page refreshes. In Campaign Manager 360 , this setup is appropriate for deduplicated activity counting when no transaction value is involved.