An advertiser wants to understand both the total number of audience who saw their ads and how frequently the ads were shown. Which metrics should they analyze?
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Correct answer: Reach and frequency metrics.
Why this is the answer
Reach identifies the size of the audience exposed to advertising. Frequency measures how often those ads were shown to each person. Together, these metrics show both audience scale and exposure repetition. Amazon Ads uses them to evaluate potential brand and product awareness before focusing on lower-funnel outcomes.
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