An agency is consolidating multiple Microsoft Advertising accounts into a single Search Ads 360 sub-manager to streamline their cross-account reporting. How must these individual engine accounts be linked to allow for accurate data synchronization?
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Correct answer: Each individual Microsoft Advertising account must be linked as a unique client account to maintain a 1:1 relationship with its external ID..
Why this is the answer
Each Microsoft Advertising account must be linked to its own Search Ads 360 client account . Search Ads 360 maintains a one-to-one relationship between a client account and the external Microsoft Advertising account ID or number. This structure allows sync, reporting, and management data to stay aligned with the correct external account. Only one active Search Ads 360 client account can be linked to the same external account ID.
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