An agency is organizing its global structure and needs to define a unique entity for each of its brands. This designation in the hierarchy will host its own set of creatives and dedicated tracking pixels. Which designation represents this individual brand?

In Display & Video 360, an advertiser is the brand-level entity that sits above campaigns, insertion orders, and line items, so it is the correct place to represent one distinct brand. Google Help+2Google Help+2 Google’s workflow for creating insertion orders and line items starts by opening an advertiser and then creating or selecting campaign components underneath it, which shows that brand activity is organized from the advertiser level downward. Google Help+1 When a new advertiser is created, it is assigned to a Floodlight group , and Google states that advertisers in the same group share attribution settings and Floodlight activities . Google Help Advertiser-level settings also apply to all current and future campaigns, insertion orders, and line items under that advertiser, which matches a dedicated brand workspace with its own operational setup, including creatives and tracking. Google Help+2Google Help+2