An agency uploads a single high-definition .mov primary file for a new video campaign. Before the ad can be served to users on varying mobile connection speeds, which automated process must be completed within the Creative Assets section?
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Correct answer: Video transcoding, which generates multiple versions of the file in different bitrates and formats..
Why this is the answer
Video transcoding must finish after the source video is uploaded and saved in Creative assets . Campaign Manager 360 validates the uploaded file and generates multiple serving files with different formats, properties, and bandwidth suitability. These versions allow publisher video players to choose an appropriate file for the user’s connection speed and screen size. Until processing is complete, the uploaded source file is not fully prepared for broad video serving.
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