An agency wants to add a creative team to their advertiser account so they can build data-driven creatives directly in the platform. Where does the account owner initiate this process?

Display & Video 360 adds people to an advertiser through User management and email preferences , then User management . Only account admins can create new users there, assign access to specific partners or advertisers, and choose the appropriate role for each person. Google also defines dedicated Creative roles in that same user-access workflow, which is how a creative team is permissioned to build and manage creatives directly in the platform. The Creative area is used after access is granted, not as the place where new team members are added. Google Help+1