An agency wants to improve conversion measurement accuracy by matching hashed first-party user data against Google logged-in data to mitigate losses from browser changes. Which feature should they implement?
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Correct answer: Enhanced conversions.
Why this is the answer
Enhanced conversions improve conversion measurement accuracy by supplementing existing conversion tags with hashed first-party customer data. In Search Ads 360 , the data is hashed with SHA-256 before being sent to Google. The hashed data is matched with signed-in Google accounts to attribute conversions to ad interactions more accurately. This helps recover conversions that may otherwise be missed because of browser restrictions and privacy-related signal loss.
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