An agency wants to prove that their Pinterest ads are driving sales, even for users who see the ad but never click it. What must they implement in the Pinterest Ads Manager to track this?

A view-through sale requires Campaign Manager 360 to record the paid social exposure before the later Floodlight conversion occurs. For publisher or platform media that is not served directly by Campaign Manager 360, a 1x1 tracking implementation can log the impression without delivering visible creative. That exposure becomes available for attribution when the user later converts within the configured conversion window. A click-only setup would miss users who saw the ad but never clicked.