An amusement park wants their Google Search campaign to promote their new ticketed rollercoaster through responsive search ads. Which example correctly shows some of the key elements for a responsive search ad that could help meet their objectives?
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Correct answer: A final URL and two headlines that focus on an upcoming "action photo" feature for rollercoaster riders www.ridethelightning.com/tickets/promotion.
Why this is the answer
A valid responsive search ad needs core creative assets, including a final URL and multiple headlines that Google Ads can test in different combinations. Google Ads defines the final URL as the landing page users reach after clicking the ad, and responsive search ads are built around editable headlines, descriptions, and URL fields. The correct choice is the only one that includes both a destination page and headline assets, which reflects the actual structure of this ad format. The other choices focus mainly on URL details and leave out the headline component that makes the ad responsive. Google Help+2Google Help+2
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