An analyst has been asked to prepare an event to be used for bidding optimization in a linked Google Ads account. According to the recommended workflow, what action must be taken after identifying the important event but before creating the conversion for ads?
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Correct answer: The event must be designated as a key event..
Why this is the answer
A key event identifies a user action that is important for business measurement in Google Analytics. Only events marked this way can be selected when creating conversions for a linked Google Ads account. This step prepares the Analytics event so it can be shared for ads bidding and campaign optimization. Without the key event designation, the event remains available for reporting but is not ready for conversion creation in Google Ads.
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