An analyst wants to use the form submission event for bidding optimization in a linked Google Ads account. According to the recommended workflow in Google Analytics, what's the required first step before this event can be used as a conversion for advertising?
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Correct answer: The event must be designated as a key event..
Why this is the answer
A key event marks an important user action in Google Analytics. Google Ads conversions created from Analytics are based on selected key events. This prepares the form submission event to be shared with a linked Google Ads account for bidding and reporting. Without this designation, the event can still appear in Analytics reporting but is not ready for advertising conversion setup.
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